Keep Your Goldhawk Down
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Keep Your Goldhawk Down

Photo taken at Dundas and Denison by Jonathan Goldsbie/Torontoist.

Shit, we thought, when we saw the ads proclaiming “GOLDHAWK LIVE—TUESDAYS 7PM.” It had been too good to last: four live primetime hours a week devoted to in-depth discussions of municipal policy, governance, and infrastructure—the type of show that recognizes Jack Lakey as the star he is—had evidently been cut down to a single night.
We hopped onto the Rogers TV site to find out with what it had been replaced, only to discover the Monday–Thursday 7 p.m. block the same as it ever was. The show’s own page also failed to recognize any changes.
We called up producer Kelly Todd; she was quite emphatic that despite what the ads imply, the show’s schedule remains unchanged. “Our Tuesday night is our GTA show, so that’s broadcast not only in Toronto but in Peel, York, and Durham regions,” she told us, while conceding that the message could be misinterpreted. “The people who were in charge of our ad campaign thought it would be more appropriate to highlight one night.”
Well, yes, run the poster in Peel, York, and Durham. But, given that Toronto’s transit shelters would have been a separate ad buy, surely the extra dozen keystrokes required for a more accurate message would have been a smart investment. Consumer beware.