Back to the Future Shop
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Back to the Future Shop

It’s amazing that no-one involved seems to think that this might be a bad idea: Future Shop is donating $50,000 each to make over the computer labs of two as-of-yet unnamed Toronto high schools that are within seven kilometres of a Future Shop store, in exchange for branding the labs with the company’s colours. Future Shop has “some design element[s] that they would like to see common to all labs,” notes the Globe. “The labs are to be painted a light grey with a red border, Future Shop’s trademark colours. The possibility of naming the labs after the company has yet to be discussed.” Great. It’s not that Future Shop’s philanthropy is in and of itself bad; it’s more that it absolutely shouldn’t be necessary to help schools grow, and that schools really shouldn’t be accepting paid advertising, in any form.