Vintage Toronto Ads: When Restaurateurs Go Editorial
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Vintage Toronto Ads: When Restaurateurs Go Editorial

Source: Upper Yonge Villager, July 16, 1982

Most ads for restaurants tout the eatery’s virtues (smart decor, well-prepared food) or highlight special offers. Less common, unless the restaurant has bought ongoing advertorial space, are spots where the owner takes a stance on burning issues of the day. Ads for Oliver’s in community papers usually highlighted the menu, but today’s pick tackles the economic problems of the early 1980s with the subtlety of a talk radio caller, though modern callers would not tack on an apology to those who enjoy statutory holidays.
Opened in 1978, Oliver’s was the first of a series of restaurants Peter Oliver has operated in the city on his own and as part of the Oliver Bonacini partnership. The “Old Fashioned Bakery” is long gone, and its North Toronto space is currently occupied by Heather Reisman’s new eco-stationery/apothecary chain, Pistachio.