Vintage Toronto Ads: Canada's Most Exciting Automotive Spectacle!
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Vintage Toronto Ads: Canada’s Most Exciting Automotive Spectacle!

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Source: The Globe and Mail, February 22, 1954

The Canadian International Auto Show runs this week, drawing curious onlookers in the face of a slumping market. Before the show began in 1974 there were several attempts to create ongoing automotive events, from annual displays at the Canadian National Exhibition to attempts to run shows at other times of the year, such as the National Motor Show in 1954.
This was the second year for the National Motor Show, the first of which had been Toronto’s first major new show since the late 1930s. D.C. Gaskin, president of Studebaker’s Canadian division and head of the Canadian Automobile Chamber of Commerce, noted that “there was some question whether the event would retain public appeal after all those years. But when we found crowds lining up from the Automotive Building to the Princes’ Gates before they could get in, we weren’t quite prepared for such a demonstration of public interest.”
Over 150,000 visitors were expected to turn out for the show, which automakers hoped would stimulate buying during a slump in auto sales. Chrysler, Ford, General Motors, Nash, and Studebaker were among the vendors with full displays. For those less interested in the vehicles on display, diversions were provided by Royal York Hotel bandleader Moxie Whitney, the five singing DeMarco sisters, a fashion show with dresses crafted from car upholstery, and a 200-foot, 11-panel molded paper mural that chronicled the history of the wheel.
Additional material from the February 24, 1954 edition of The Globe and Mail.

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