New York Wins; Localization Fails
Photo of Canadian cover, left, by Jonathan Goldsbie/Torontoist. Image of American cover, right, from The Atlantic‘s website.
Flattery will get you pretty far, and in Toronto—perhaps because of our terminal insecurity—it will get you even farther. Richard Florida has built a career on this. Now The Atlantic is hoping to cash in, too.
Perhaps realizing that it might be unreasonable to ask Canadians to shell out $6.99 to learn why what’s bad for everyone else is good for New York, the cover of the March 2009 issue has been fine-tuned to appeal to the egos of our own Creative Class®. Hat tip to the Mock Turtle blog, which notes that “the article doesn’t mention Toronto” but is rather “focused on how the United States in particular can reinvent itself — which either has absolutely nothing to do with, or has some potentially negative implications (top U.S. scholars returning to newly-science-friendly, more tolerant homeland) for, Toronto.”
And so, to The Atlantic, we put the question: Who’s your city?