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Photo courtesy of Cadbury Adams Canada Inc.

So, remember that strange-looking billboard at Dundas Square? You know, the one that commanded you to relieve a glutinous discharge? Well, it just got stranger. On Tuesday, Cadbury attached a teeter-totter-like lever to the billboard, with a large box on one end and a hulking one-and-a-half-metre Creme Egg on the other. According to the company, as snow, rain, and other precipitation accumulates inside the box, the Creme Egg will slowly rise towards an oversized fan that will eventually crack it open, unleashing its mucilaginous filling everywhere!
You can get updates on the chocolate embryo’s status via a live web feed at
“It’s really up to Mother Nature to decide when this larger-than-life Cadbury Creme Egg will de-goo,” says spokesperson Michelle Lefler, who predicts it might go kablooey just in time for Easter. “Given the upcoming weather, we could see some movement next week, and it might be a matter of several weeks before we see it really come close to sharing the gooey filling!”
You heard her, Toronto. Goomageddon is approaching.