Vintage Toronto Ads: Do 1010 Ads Use Stereotypes? We Need to Talk
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Vintage Toronto Ads: Do 1010 Ads Use Stereotypes? We Need to Talk

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Sources: Toronto ’59 (left) and CFL Illustrated, July 4, 1978 (right)

The provocative stunt-based advertising campaign currently employed by CFRB has been one of Torontoist’s favourite targets for ridicule. This prompted us to dig deep and see if “Ontario’s Family Station” had any promotional skeletons in the closet, as most old CFRB ads we have encountered tend to be warm and friendly.
You be the judge as to whether this pair of ads, one designed to tout the station’s potential reach during the city’s 125th anniversary, the other meant to draw in Argos fans, retain the quaint, humorous charm the ad designers intended or demonstrate how attitudes towards First Nations people and leering football players have changed since they were published.
Look for representatives of either of these groups holding signs for the station on a street corner near you.

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