Vintage Toronto Ads: Towering Over Deer Park
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Vintage Toronto Ads: Towering Over Deer Park

How does a company celebrate a century in business? If you’re George Weston Limited, you hire a photographer to shoot corporate headquarters at sunrise, just as neighbours in Deer Park get ready to start their day with fine Weston’s or Loblaws products.
The 20-storey octagonal Wittington Tower opened in the mid-1970s. Architect Leslie Rebanks won an honourable mention citation from the American Institute of Business Designers in 1976 for the artistic touches that were utilized in the lobby. A relative of the Weston family, Rebanks would work on the Loblaws store design rolled out in the late 1990s (see the Queen’s Quay or St. Clair-Bathurst stores for early examples) and serve on the committee that chose Daniel Libeskind’s crystal design for the Royal Ontario Museum.
New for ’82 was Sails, sculpted by Gordon Smith from stainless steel. We wonder if plans were ever developed to produce a collectible version for the public as President’s Choice Memories of Deer Park Mini Sails.
George Weston Limited has occupied the upper floors throughout the building’s existence, though the Loblaws division moved its head office to Brampton in 2005.
Source: Bravo, November-December 1982