Building Awareness
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Building Awareness

No apologies for the pun, but this is a concrete example of how to really get your message across. Forget pink ribbons, pink bracelets, and pink bumper stickers. What you need is a pink, twelve-wheel, ready-mix truck. St Marys CBM’s mighty Macks are usually grey, but this one—doing its thing at a construction site outside the CIBC on the corner of Dundas Street and University Avenue—has been repainted in support of the Canadian Breast Cancer Foundation.
For a hard-working vehicle, it seems almost obsessively well-looked-after. There’s not an errant splash of cement to be found. A woman passing by had obviously seen the truck before and was excited to come across it again. “There it is!” she told her friend. “My day has just been made! If only you had your camera.”
Have this one on us.
Photo by Bill Taylor/Torontoist