L'Oreal Fashion Week: The Preview

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L’Oreal Fashion Week: The Preview

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Photo by Henry Roxas.
Already?
Seems like just last week we watched the great white tents fall in Nathan Phillips Square, but today, a new L’Oreal Fashion Week is upon us. Our outfits are planned and clutches packed (black lipgloss, band-aids). Media passes, the price of three pairs of platforms at Forever 21, are at the ready. Umbrellas in gift bags are a must: for the third season in a row, Toronto’s grey-on-grey sky threatens to pour on the it parade of magazine editors, aspiring stylists, and pseudo-celebrities.
Here’s what’s highlighted (not in hot pink; there’s enough of that in the FDCC’s marketing colour scheme) on our hectic schedules this week. After the jump!

Monday

Witness the marriage of… art and fashion? Make that retail and patriotism. Alfred Sung, whose name can’t be bolded in a press release without also being preceded by “legendary” and “Canadian,” opens the ceremonies with a full-on bridal show. We’re the first to admit this is a touch tacky; we’re also the first to line up to catch the bouquet.
At 2:30 p.m., say hello to The Studio, Fashion Week’s number two runway tent. New this season, The Studio is the stage for the city’s fastest up-and-coming designers. Katya Revenko kicks things off today, to be followed throughout the week by her TFI New Labels cohorts and other bright young things.
Over to Holts: Wallpaper founder and Monocole editor Tyler Brûlé may hate Toronto, but seems he loves free swill and swag as much as the rest of us. He’s the guest of honour at the luxury bastion’s annual media cocktail soiree, which swings from 5:30 to 7:30 (and is by invite only, natch).
Pink Tartan’s 8 p.m. show always boasts a front row worthy of all those pretty-edgy party circuit clothes. Don’t miss!
And if you don’t feel like shelling out $50 for a day pass (available to the public at F-List.ca), spend the cash on good lipstick and a cab to Spice Route, where rumour has it the Cruz sisters (around to promote their line for fast-fashion chain MANGO) will be afterpartying.

Tuesday

Showing back to back, at 6 and 7 p.m. respectively, Nada and Joeffer Caoc are your best bets. Both designers have a signature fondness for bright satins, perfect to brighten the bleak (stock market and weather) forecasts.
And for the week’s hippest, must-attend party, suspend your disbelief and head to (no, seriously) Brant House. Betsey Johnson celebrates her 30th birthday with a runway extravaganza, starring Elmer Olsen’s international hits (models Amanda Laine, Kori Richardson, Taryn Davidson) and DJed by Vivi Diamond and Mansion. Whether you’re on the guestlist or just your sneakiest behaviour, get there before 10:30 p.m. to ensure you’ll be seated with free drinks in hand.

Wednesday

We’ve been watching Evan Biddell experiment with unisex denim for months, showcasing his creations on various friends in the ‘hood, and we’re oh-so-curious to see how those efforts translate to runway. Show’s at 6 p.m., right after what’s usually a hard-to-follow act by Playdead Cult and Damzels in this Dress. And Biddell’s afterparty, 10 p.m. at the Burroughs Building, guarantees good times.

Thursday

The most frustrating part of a ready-to-wear show is that it won’t be, actually, until five or six months from now. Satiate your shopping cravings at the TNT sample sale, 6 Adelaide Street, 5 p.m. (We’re telling you now so you have four days to live on diet soda and menthols in hopes of squeezing into approaching-zero sizes.)
And since you’ll be missing Evan & Dean, at least say hi to the boys at their glitzy little afterparty at The Drake (again), 10 p.m.

Friday

Last day! And, because the fashion goddesses hate us, the most shows. Our heels hurt just thinking about it. We’ll perk up for presentations by eugenia and Nada Yousif, though, and Montreal enfant terrible Denis Gagnon‘s closing show is sure to bring us to the edge of our seats, if not to our aching feet.
There’ll be an “official” Fashion Week event to wrap up five days of festivities, but to quote our favourite DJ, Crystal Castles at Circa is a fashion party if there ever was one. Get metallic, mask yourself in eyeliner, and make out with underage models. This week only, it’s allowed.
P.S. Stay tuned for our dish on the daily!

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