news
Vintage Toronto Ads: From Acorns to Meat
After 90 years of serving customers in Toronto, the Dominion banner begins its vanishing act this week as owner Metro undertakes a year-long process of renaming the Ontario grocery stores acquired in its purchase of A&P Canada. Recent renovations at several stores around the city will culminate with the official launch of the Metro banner at the Bayview-Eglinton location on Thursday.
Before the brand becomes as historic as the high-collared gentleman carving the roast, we present several samples of Dominion advertising, including its longtime “Mainly Because of the Meat” slogan.