Three years after A&P Canada was purchased by Quebec-based Metro, changes stemming from the deal are becoming evident to shoppers at the company’s Dominion stores in Toronto. The Equality and Master Choice house brands are gradually being replaced with the Selection and Irresistibles labels. Bakery shelves include loaves of Première Moisson bread. Aisles are being rearranged and exteriors torn away as three aging stores (Yonge-Eglinton Centre, Bayview-Eglinton [top], and Bloor-Robert [bottom]) undergo renovations.
Though these three stores were long overdue for an overhaul, another factor may be spurring the sudden spate of activity. It may be coincidental that rival grocer Sobeys has recently opened or is planning “Urban Fresh” concept stores near the Dominions under renovation. Sobeys has rapidly expanded in downtown Toronto, taking a page from Britain’s Tesco chain in developing smaller, convenience-based stores that fit better into high-density neighbourhoods than the large-box strategy pursued by Loblaws after it closed many of its smaller locations.
Photos by Jamie Bradburn