Vintage Toronto Ads: Where There's Smoke, There's Football
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Vintage Toronto Ads: Where There’s Smoke, There’s Football

Not so many of those bright red packs would be seen at an Argonauts game nowadays due to legislation, unless one pokes out of a fan’s pocket.
The 1969 edition of the Boatmen (10 wins, 4 losses) finished in second place in the East, a game behind the Ottawa Rough Riders. Four players were named to the CFL’s all-star team: running back Dave Raimey, offensive guard Charlie Bray, defensive end Ed Harrington, and defensive back Marv Luster. After defeating the Tiger-Cats 15-9 in the semi-finals, the Argonauts lost to Ottawa in the conference final by a combined score of 46-25 over two games. Toronto held the upper hand in the first match (22-14) but game two proved disastrous.
Recapping the final game, The Star’s Trent Frayne depicted a stunned team:

Six of the Toronto Argonauts and their wives went to a restaurant when the team got home from Ottawa, and the men played the game over and over, and their wives listened silently, unable to help these strong, earnest, baffled young men. Sometimes in their replays in this restaurant they’d get ahead of Ottawa and be headed for the Grey Cup game next Sunday, but then after all their talk, nothing had changed; it was still Ottawa 32, Toronto 3.

The Argos would reach the Grey Cup final in 1971 but had to wait until 1983 to hoist the trophy.
du Maurier highlighted seasonally appropriate, smoking-friendly activities throughout the GTA (golf in the spring, theatre towards Christmas) in a series of ads that ran in Toronto Life throughout 1969.
Source: Toronto Life, July 1969. Additional material from the November 24, 1969 edition of The Toronto Daily Star.