Vintage Toronto Ads: Live Together in Perfect Harmony
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.

Torontoist

10 Comments

news

Vintage Toronto Ads: Live Together in Perfect Harmony

2008_07_15ebonyivory.jpg
Imagine that you’re an advertising representative assigned to handle a spot for Eaton’s in a magazine distributed to audience members enjoying classical music at Roy Thomson Hall in 1982. The department store giant wants to spotlight their fine collection of pianos. As you struggle for ideas, you flip on the radio and hear Paul McCartney and Stevie Wonder join forces to sing about the joys of piano duets and racial harmony.
A light bulb appears over your head.
Released as a single in March 1982, “Ebony and Ivory” spent seven weeks at number one on the Billboard Hot 100 chart. Its reputation has taken a beating in recent years—a 2007 BBC 6 Music listener poll rewarded the song with the distinction of the worst duet of all time.
Other offerings on the sixth floor of the Toronto Eaton Centre store included the home entertainment department, a portrait studio, optical and hearing aids, lost and found service, and the Marine Room restaurant.
Source: Bravo, November-December 1982

CORRECTION: JULY 16, 2008
This article mistakenly claimed that “retail sales on the [sixth] floor ceased soon after the chain was purchased by Sears Canada in 1999,” which was not the case—the sixth floor remained open. An article in the Globe and Mail on November 25, 2000 noted that the store was six stories, which, combined with other sources, led the author to conclude that those six stories included the basement level. Torontoist apologizes for the error.

Comments