If Reba McEntire and Tony Bennett come to Toronto to play, why shouldn’t tourists follow suit?
Two decades ago, Metro Toronto urged tourists to “discover the feeling” while sampling its neighbourhoods and attractions. The focus of the late 1980s television spot that we’ve dug up today is the multitude of leisure activities the city offers. Viewers in markets like Cleveland and Detroit were enticed to check out ballet, fishing, gondola rides, horse racing, boutique shopping, bike taxis near the Gooderham Building, and Jim Clancy leading the Blue Jays to victory over the Indians or Tigers.
The producer’s sure-fire bet to bring in the crowds? Hire a pair of dueling fencers and a fog machine to lend an air of mystery and old-fashioned adventure to Casa Loma.
As for when the headliners came to play, Tony Bennett crooned at a Variety Club of Ontario fundraising gala in February 1988 while Reba McEntire took the stage for two nights at Massey Hall that October.