Apple Pie
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Apple Pie

2008_06_11_applepiephone.jpgJournalists are no strangers to being sent odd things in the mail to get them excited about new products. For the most part, writers are paid such a pitifully small amount that we’ll take whatever freebies come our way. Free CD? Awesome! Free food? Hells yeah, we’ll go to your restaurant.
But Sun Media’s technology writer Steve Tilley was less than impressed to receive a pie from Rogers this week to announce the arrival of the iPhone in Canada. (Get it? Apple (p)i(e)phone. Apple iPhone! No? Nevermind.) Because of the pie’s transit time, Rogers’ advertising gimmick meant the press release didn’t arrive at the Sun offices until the day after Apple made the announcement.
What kind of a person, we couldn’t help but ask, gripes about free pie, even if it does come with a side of day-old press release? Then again, we wouldn’t eat a pie that came from Rogers either. Apple, Rogers, take note: when the iPhone actually launches this side of the border, we at Torontoist would much prefer a free iPhone with our press release.
Photo courtesy of Steve Tilley.