Vintage Toronto Ads: Why Can't You Set Your Monkey Free? (or Chimp Change)
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Vintage Toronto Ads: Why Can’t You Set Your Monkey Free? (or Chimp Change)

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How can an advertiser go wrong when they hire an adorable simian to help pitch their product (or not-quite-as-cute, as testified by the venerable gorilla suit mascot of Active Surplus on Queen West)? The old “aww, aren’t they cute” factor kicks in to such a degree that it may not matter what colour the model’s outfit is or that the “jungle” is a merely a cluster of trees next to a suburban pond or farm.
As for the fate of two of the listed locations, 92 Bloor West would have been located at or near Bellair Street (Roots, Pottery Barn and Williams-Sonoma are listed at 100 Bloor West, Harry Rosen on the opposite corner is 82), while the Oakville branch operates as a menswear store.
Source: Toronto Life, September 1969

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