Vintage Toronto Ads: Growing The Good News
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Vintage Toronto Ads: Growing The Good News

2008_03_06cfrb.jpg
Several ways to interpret the stated goal of “reporting some of the happier happenings in our community”:

  • An opportunity for budding reporters to hone their skills on enlightening human interest stories and positive community events that fly under the radar during a typical grim news day.
  • A momentary respite from the sensationalism creeping into the news world.
  • A program that allows a media outlet like CFRB to break in fresh young talent gently, without the fear of any of these raw recruits screwing up a hard news story.
  • It’s summer—who wants to be depressed on a sunny day?

Source: Toronto Life, July, 1975

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