Think Rodents
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Think Rodents

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ThinkWater.ca, the Canadian manifestation of the United Nations’ Water for Life campaign, is by all appearances a worthy project, aimed at educating citizens in various facets of water conservation, from the problems with bottled water, to the benefits of more efficient toilets. One of its TV ads [MPG], in which random shoppers in Kensington Market are quizzed on their knowledge of storm water management (and are grossed out to learn that everything that goes down a street drain goes straight to the Lake), might be more effective, however, if it didn’t close on a time-lapse shot of food being prepared on the single most infamous cooking surface in Toronto, one begging for much more than water.

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