The Biggest Looser
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The Biggest Looser

Who's the looser now?
We’re happy to report that the looser who sat behind you in Grade 12 English class just got a job as a copy writer. You always knew that he’d make his mark on the world in some way, didn’t you?
How exactly does such a glaring mistake make it through all of the design and approval stages that must be required before an ad like this is even printed? Interestingly, they managed to spell it right on their web site, though they also managed to misspell one of their company names (“Wed Direct Solutions”) in the footer on all of their sites. Who needs quality control anyway? Certainly not a company selling “healthy lifestyle” products.
Photo by Val Dodge