Faux Hung
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Faux Hung

Street artist and former Torontoist contributor Fauxreel (which, contrary to what The Globe and Mail says, is not his real name; it’s Dan Bergeron) received both a considerable amount of disdain and a considerable amount of cash recently (as well as some praise), when he designed and helped execute a nationwide corporate vandalism campaign on behalf of a well-known motorized vehicle brand. At the time, Torontoist attempted to contact “Mr. Reel” (as the Globe called him on second reference), for his side of the story, but he declined a request for a public interview. Which was too bad, because we really were very interested to hear his rationalization for his involvement.
The formerly-respected culture jammer must have realized that his credibility and reputation would take a hit, but he probably hadn’t anticipated that not long after posting a photo on his website of his most recent work, a “Lauren Helae profile hit in Parkdale” (actually Queen and Gladstone), someone would decide to turn the now-ironic punk rock statement into something of a two-way conversation by stating outright exactly what many of us had been thinking privately.
Commenters, your heads may now explode.
Thanks to IllegalSigns.ca for the tip. Photo by Rami Tabello.

This article originally read that Bergeron “refused to comment” to Torontoist about the Vespa ads, wording which was later updated to read that he “did not respond to a request for an interview.” Reached via e-mail by Posterchild in April, Bergeron did respond—confirming that the ads were his—but politely declined a formal, public interview that would be published on Torontoist. Torontoist apologizes for the error.