Street artist and former Torontoist contributor Fauxreel (which, contrary to what The Globe and Mail says, is not his real name; it’s Dan Bergeron) received both a considerable amount of disdain and a considerable amount of cash recently (as well as some praise), when he designed and helped execute a nationwide corporate vandalism campaign on behalf of a well-known motorized vehicle brand. At the time, Torontoist attempted to contact “Mr. Reel” (as the Globe called him on second reference), for his side of the story, but he declined a request for a public interview. Which was too bad, because we really were very interested to hear his rationalization for his involvement.
The formerly-respected culture jammer must have realized that his credibility and reputation would take a hit, but he probably hadn’t anticipated that not long after posting a photo on his website of his most recent work, a “Lauren Helae profile hit in Parkdale” (actually Queen and Gladstone), someone would decide to turn the now-ironic punk rock statement into something of a two-way conversation by stating outright exactly what many of us had been thinking privately.
Commenters, your heads may now explode.
Thanks to IllegalSigns.ca for the tip. Photo by Rami Tabello.