Eye Will Survive
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Eye Will Survive

In an article in last Saturday’s Globe about NOW and Eye‘s dwindling readerships, Eye‘s City Editor Edward Keenan told the Globe that “we keep asking, how do we reinvent ourselves? But maybe we should stop trying to be the best of a dying species.” Keenan’s words felt a bit out of place, coming, as they did, at the end of an article that featured the publishers of both weeklies assuring the Globe that their papers were definitely not on the way out. (Michael Hollett of NOW: “Those numbers freeze a moment in time….but it’s just one of many ways of counting. Our boxes are empty and business is good.” Peter Burke of Eye: “The sky isn’t falling….the industry remains a solid way for advertisers to reach readers and for journalists to serve a meaningful community of readers.” )
Keenan’s words will all make a bit more sense on Thursday afternoon, though, when Eye launches its new blog, Toronto Notes, taking its largest step yet towards creating a strong online presence as a complement to (and, eventually, it seems, a replacement for) the printed paper.
Keenan confirmed to Torontoist that Toronto Notes—which will be located either here or here and will definitely be linked from here—will shoot “for quality daily content,” and will feature Paul Isaacs for “on-the-street reporting,” Jonathan Goldsbie (yes, that one) for City Hall correspondence, and Keenan and other Eye contributors filling out the site with other posts.
Until this point, the Achilles’ heel for Eye‘s online presence has been…well, its website. Take, as two examples, their frustrating movie listings, or that Marc Weisblott’s excellent Scrolling Eye only recently got an RSS feed. (NOW‘s website, for the record, is worse, but neither paper could be called a winner.) Keenan assures us, however, that Eye “expect[s] to continue to make technological and presentation-style tweaks in the months ahead, adding more new features and improving interactivity as we go along.” Which is good! Keenan said that they’re “excited,” and so are we. Eye needs a big shake-up, and their website seems as good a place as any to start the reinvention.
Photo by Moiz Syed from the Torontoist Flickr Pool.