Is anyone else sick of those borderline-offensive Canadian Club ads they’ve been running in NOW lately? Based on the strange notion that thinking about your parents having sex will make you want to buy things, the whiskey’s “Damn Right” campaign tries to create nostalgia for the fatherly masculinity of yesteryear. They use “vintage” photos and the grammatically invincible tagline “DAMN RIGHT YOUR DAD DRANK IT” as a rallying cry for some kind of boozy retro-chauvinism that requires you to trade-in manscaping and yoga for stacked babes, guitar solos, and shag carpets. All that butch stuff your Dad totally did when he wasn’t too busy wrestling bears on his fishing trips with Jefferson Airplane.
Here’s a question for Canadian Club: since when is emulating your parents cool? Is listening to your Mom’s Roch Voisine CDs and copying your Dad’s haircut really going to turn you into the heppest cat on the block? It’s also hard not to view the campaign as somewhat homophobic. The “YOUR DAD WAS NOT A METROSEXUAL” ad seems to basically say, “your Dad wasn’t a gay, but you probably are if you don’t buy Canadian Club.” Guess what, Canadian Club? Most of our Dads aren’t gay. This is not news. One would hope that our Dads’ likely heterosexuality is not the most interesting thing about them.
If you head over to Canadian Club’s website, they have a fun little DIY feature that encourages you to put a picture of your own into one of their “Damn Right” ads. In the sacred name of blog-journalism, we made our own “Damn Right” ad, although Canadian Club might not entirely approve of how their message could be re-interpreted.