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Vintage Toronto Ads: Rocking the Ice Away
Little-known scientific fact: clock radios embedded in a block of ice will cause their frozen shell to melt faster when tuned to an album rock station than any other kind of radio format. Tests are inconclusive as to whether this effect will occur more rapidly if the clock was manufactured by Panasonic or General Electric, or if the ice will reform whenever Led Zeppelin’s “Immigrant Song” blares away.
Think of how much the city could have saved in removal costs if it had strategically placed these radios in snowbanks this past winter.
CILQ first hit the airwaves on May 22, 1977 as the sister station to country-formatted CFGM (now 640 Toronto Radio), with Murray McLauchlan’s “Hard Rock Town” as its debut song. Among the on-air staff in Q107’s first year were future CityTV anchor Mark “The Voice” Dailey and future CFRB morning host Ted Woloshyn. The station’s highlight for 1980 was a 36-hour on-air stint by morning host Scruff Connors that raised $72,000 for cancer research after Terry Fox was forced to stop the Marathon of Hope in September.
Source: Toronto Life, January 1980