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Bigger, Softer & Clearcut
Kleercut
WARNING!
Contains clearcut ancient forests
www.kleercut.net
When CBS Outdoor wrapped St. George station in vinyl ads promoting a certain brand of facial tissue, Greenpeace’s Kleercut campaign decided to tackle the omnipresent sales pitch by generously sprinkling the premises with doses of perspective, reminding subway riders that the softness of Kimberly-Clark’s products comes at the expense of unsustainably-harvested ancient forests, including the Boreal. To Kimberly-Clark, puppies may be adorable, but caribou, eagles, bears, and wolves, on the other hand, are unfortunately expendable.