Yesterday was a tough day for fans of free ice cream.
You see, April 29th was Ben and Jerry’s Free Cone Day, at participating store locations worldwide. Los Angeles residents, like much of the rest of the world, easily (and, we assume, happily) got theirs. The Ben and Jerry’s at 238 Queen Street West, however—Toronto’s only downtown store—was closed, with a sign in the window that declared it was “Closed for the season! See you in the spring,” but with a “notice of distress” from the landlord posted on January 31, 2008 that would suggest that a springtime revival was not only a tad overdue but not all that likely at all.
Torontoist received no fewer than two tragic emails from devastated readers. Reader Erinn J wrote that the shuttering of the store, and resulting lack of cones, was “a grave and serious issue facing all Torontonians today….The closest location is in Vaughan, and you and I know that Vaughan is for jerks.” Concluded Erinn: “it definitely bummed me out.”
Unfortunately, we had no time to warn poor and malnourished non-Vaughan-living Torontoist readers, like Mick Southon, who sent us his tragic story, too: “As you know, Ben & Jerry’s on Queen West is down for the count. I was front-and-center at 12:01pm, but instead of a line, I found a shuttered, filthy store with mail piling up inside. I returned at 4:05pm, naively hoping against hope that a Ben & Jerry’s rep would be there handing out coupons (if not actual samples) to soothe the multitudes of disappointed cone enthusiasts. But, again, nothing but a dirty store.” Mick signed his email “Saddened & grumpy.”
Mick was also nice enough to send us a few photos of the conastrophe, one of which is above, and the rest of which you can see after the fold. May God have mercy on our bowls (of ice cream).
All photos by Mick Southon