Vintage Toronto Ads: The Wandering Welcome Wagon
A family moves into one of Toronto’s more fashionable neighbourhoods. In the middle of deciding where Junior’s playpen will fit in the living room, there is a knock at the front door. Standing on the front step is the official neighbourhood greeter from Welcome Wagon.
The new residents are greeted with the finest publications our city has to offer: Toronto Life, the Vancouver Province, and an unidentified Vancouver Sunday paper (our city’s dailies respected Sunday day-of-rest traditions and didn’t launch a regular Sunday edition until the first Sunday Sun rolled off the press in 1973).
Junior is not impressed. Mother feigns interest. The greeter drops their gifts and moves on to the next set of new neighbours four doors down.
Originating in Memphis in 1928, Welcome Wagon doled out its first gifts to Canadians in Vancouver two years later. Perhaps our greeter had been with the organization since its early days and brought along leftovers to recycle when she moved to Toronto, or was confused by tourism ads placed by the Ontario government.
Just watch out if they hand you tickets for a Canucks home game.
Source: Toronto Life, November 1969