Vintage Toronto Ads: A Sporting Proposition in Muskoka

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Vintage Toronto Ads: A Sporting Proposition in Muskoka

2008_02_26hiddenvalley_01.jpg2008_02_26hiddenvalley_02.jpg
Your reaction to snow depends on the circumstances. The frequency of dumps the city has received so far this year has caused grumbling about blocked streets, dirty mounds higher than the average citizen and many a wish for spring to speed up its arrival. Conversely, as long as the roads outside the city are passable, lovebirds, families and outdoor enthusiasts looking for an escape from the city have headed up to Muskoka resorts like Hidden Valley to enjoy activities made possible by the white stuff.
Perhaps the gala après-ski events offered up sweater-clad singers for the swinging crowd and exciting new cocktail creations from the bar. It is unknown if the children’s events included choreographed snowball fights, piñata smashing (to tie in with the Acapulco promotion) and lessons on how to attract ski bunnies.
Today’s featured resort’s chain affiliations have varied over the years, with Holiday Inn the longest-lasting. Note the use of the chain’s classic “Great Sign” logo, a North American roadside icon through the early 1980s. The property is currently operated as the HV Hidden Valley Resort by Sequel Hotels and Resorts, which operates several other getaway spots within a few hours of Toronto.
Source: Toronto Life, February 1971

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