False Flatiron Facsimile Falls Flaccid
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False Flatiron Facsimile Falls Flaccid

Last February, the New York City Department of Health and Mental Hygiene released the NYC Condom, with packaging echoing the city’s iconic subway signage and distributed for free by street teams in heavily-trafficked areas. In time for Valentine’s Day this year, the rebranded LifeStyles condoms have been redesigned, accompanied by a multimedia campaign under the slogan “Get Some.”
But one of the campaign’s new banner ads will look strangely familiar to Torontonians—it features a New York City skyline, complete with Toronto’s famous Gooderham Building. The brick edifice, built in 1892, is colloquially known as the Flatiron Building due to its wedge shape, and it seems like an architecturally inexperienced designer got it confused with Madison Square’s Flatiron [Fuller] Building whilst sifting through a Google Image Search.
“[The ad] is a make-believe cityscape that represents the vivid atmosphere of the city,” a New York Health Department spokesperson told Gothamist, which leaves open the possibility that other architectural landmarks like the Giza pyramids or the Burj Al Arab could turn up in future versions. But we don’t mind—we’re used to Toronto standing-in for major American metropolises. In the spirit of Valentine’s Day, we’re flattered. We might even put out tonight if you can get us reservations at the Waverly.