How Much Is Too Much?
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How Much Is Too Much?

When we interviewed TTC Chair Adam Giambrone in August––at the height of anxiety over potential cuts to his system––he told us that the TTC has “an acceptable level of advertising. Could it be less? Absolutely. At this point any reduction would be a budget reduction, and I’ll tell you I’m not really prepared to reduce the budget of the TTC to reduce the advertising. At the same time, I think we certainly have enough advertising. Many people would say too much, and even if we went all-out, the money is just not the solution to our city’s budget woes.” The TTC makes, Giambrone noted, “in the range of $15 to 20 million a year” from advertising.
The TTC’s crisis has since mostly passed: they’ve raised fares and just unveiled a non-catastrophic operating budget. The TTC’s not drowning, they’re just gently bobbing along the top of the water in a life preserver.
So, then, all things considered, advertising on the TTC: all right, or not quite?

Photo of Bay Station by David Topping.