Vintage Toronto Ads: The Town that Sold Itself
Developers had to do very little to attract new homeowners into the rapidly expanding, brand-spankin’ new city of Mississauga in the 1970s. Open spaces, parkland, recreational venues, shopping plazas, and day care spaces were among the tidbits thrown to those looking at suburban creature comforts.
Most of all, new homeowners wanted easy access to rustic jug milk stores.
This development may have touted itself as “excitingly different,” but parting from the norm could only be taken so far. Item #12 makes it clear that eccentricity would not be tolerated in Meadowvale, thanks to tough rules. Discrimination against certain colours nearly led to a lawsuit from the GTA Regional Association of Purple Edifiers.
Source: Toronto Life, June 1975