The Toronto Star is known for a lot of things, but editorial consistency isn’t one of them. This Saturday’s paper contained a particularly flagrant example of the ongoing conflict between Star‘s left and right brains.
A six-page section called “Counterfeiting” was dedicated to exposing the evils, perils, and all-around immorality of making, buying, or using any kind of knockoff goods ranging from electronics to clothes. One article warns us sternly that trafficking in counterfeit goods “costs the Canadian economy billions of dollars, depressing innovation, funding organized crime, risking the health and safety of consumers, and damaging Canada’s international reputation.” Shocking. Buying counterfeit goods will probably make you go blind, too.
Just when the Star—and section sponsors The Canadian Anti-Counterfeiting Network—had convinced you that you’re a terrible human being for even knowing someone who has a fake Chanel bag, you flipped over to the Weekend Living section to find “Bagging a Bargain” on page 3, an article extolling the virtues of chasing down knockoff bargains in Manhattan. Hell, a sidebar to the story even contained directions—including the cost of a cab fare—to the place where you can buy every “fake must-have” at rock-bottom prices. It seems that counterfeit goods aren’t such a “moral issue” after all, as long as they’re really cool.
Will the real Star please stand up?