Makeover For The Citytv Truck

Torontoist

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Makeover For The Citytv Truck

CityTV_truck_makeover.jpg
With Citytv moving out of 299 Queen West as part of the Rogers-CTVglobemedia deal, some alarm was raised over the fate of the CityPulse truck—long a fixture of Queen and John. Too complicated to dismantle and acknowledged as a downtown tourist landmark, it was announced that the famous artwork (or eyesore, depending on who you’re talking to) would stay put.
Now that the two entities are to be officially severed and City News is to leave its long-term home, the truck enjoyed a new paint job this week—a minor affair which swapped the “Live Eye CityPulse” livery with a stock CP24 “Breaking News” motif. Interestingly, the faux-rust airbrushing and petrified pigeon poop stayed put.
Photo by Marc Lostracco.

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