Vintage Toronto Ad: "The Bank" Wants You
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.

Torontoist

5 Comments

news

Vintage Toronto Ad: “The Bank” Wants You

2007_07_31_TD.jpg
“THE BANK.” Does the use of bold face and quotations make this institution sound Big Brotherish?
Canada’s major banks regularly advertised in high school yearbooks and college newspapers in the 1960s, eager for new recruits as branches opened in new suburban markets. With all of the promises of security and comfort for potential employees, who wouldn’t want to sign up with “The Bank?” This was the era of secure, benefit-laden futures, which anyone who applied in 1962 and stayed the course is now hopefully enjoying in retirement.
It was an era of major change for Toronto-Dominion Bank, formed in February 1955 after the merger of the Bank of Toronto (established 1855) and The Dominion Bank (established 1871). Around the time this ad appeared, it was announced that a new headquarters was under development, plans that evolved into Ludwig Mies van der Rohe’s landmark Toronto-Dominion Centre. It is possible that students drawn in by this ad were among the complex’s first office workers when the initial tower opened in 1967.
One question: was posing by a stool a prerequisite for businessmen in advertisements of this era?
Source: Leaside High School Clan Call, 1961/62 edition

Comments