Vintage Toronto Ad: Shoulders by the Grange
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Vintage Toronto Ad: Shoulders by the Grange

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To borrow a line from an old Saturday Night Live parody of Talking Heads frontman David Byrne’s fashion sense, you may ask yourself “why such a big suit?”
Village by the Grange opened on McCaul St in the mid-1970s as a mixture of residential and retail spaces. Any secrets the complex held by the time this ad appeared were hidden in each model’s shoulder or loose jacket. The toll of those stuck in narrow passages or otherwise injured by wide clothes across Toronto during the mid-1980s is unknown (though if anyone wants to check the police accident records, your perseverance will be admired).
If you look at the Emy’s model from a certain angle, her outfit resembles a heart—raised curves at the top, narrowing to a point by the waistline. A subliminal suggestion that anyone would love to wear this, or an early hint for Valentine’s Day gift ideas?
Source: Toronto Life, December 1984

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