Vintage Toronto Ad: Welcome to the Hotel Toronto

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Vintage Toronto Ad: Welcome to the Hotel Toronto

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Downtown Toronto experienced a hotel boom during the first half of the 1970s as modern skyscrapers and buildings like the new City Hall changed the face of the core. Among those that made their debut: the Sheraton Centre (1972), the Holiday Inn on Chestnut (1972), the Chelsea (1975), the Harbour Castle (1975) and, opening its doors 32-years ago this week, the Hotel Toronto.
Western International Hotels traced its roots to the early 1930s, when two hoteliers in Washington state joined together to form Western Hotels (the “International” portion was added in 1954 after its first Canadian location opened). United Airlines ran the company from 1970 to 1987, changing the name to Westin in 1980. This ad promises the usual amenities for weary 1970s travelers, such as colour TV and temperature control.
As for dining options, Trader Vic’s first claim to fame was its invention of the mai tai in Oakland, California during World War II. Its restaurants helped popularize tiki drinks and “Polynesian” food, though the vogue for both was sliding downhill by the time the hotel opened. Note the stern-looking chef, who may have seen one pineapple-based dish too many. The chain still exists, though most of its current locations are outside of North America.
In 1987, the hotel swapped corporate banners with the Hilton Harbour Castle and remains in business as the Toronto Hilton.
Source: Toronto Life, November 1975

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