Vintage Toronto Ads: Even the Hippies...
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Vintage Toronto Ads: Even the Hippies…

2007_06_05torlife67.jpg
…need to know the latest bridge strategies.
Businesses rushed to latch onto hippies during the “Summer of Love” as their next target market, if only to convince squarer clientele of how their product swung with the times (and there was a lot of swinging going on within the pages of Toronto Life’s first half-decade).
The pair on the right appears to be part of a Velvet Underground-style band—he with Sterling Morrison/Andy Warhol pockmarked skin, she with Nico’s icy reserve.
The model on the left? Three possibilities:
1) A tourist from the suburbs, pulled away from her garden to make the other two look less remote and threatening.
2) A “lady who lunches” in training, hoping to eventually earn a passing reference on the monthly social calendar photo spread.
3) The only member of the trio who actually hung out in Yorkville.
As for Toronto’s hippies that summer? In August, a sit-in was held to push the city into making Yorkville Ave a pedestrian mall. Despite arrests and follow-up events (a Queen’s Park love-in and City Hall sleep-in), Yorkville was not closed to traffic. The idea of a pedestrian mall lived on, with the Yonge Street experiment in the 1970s and comtemporary special event versions such as P.S. Kensington.
Links: 1967 CBC archive clip on Yorkville. Spacing Wire looks for suggestions for potential pedestrian areas of the city.
Source: Toronto Life, July 1967

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