Have you seen the handsome true-blue posters that proclaim “Love Is” on Queen Street between Spadina and Bathurst, and on Bathurst Street from Queen to College? They’ve also been spotted in The Annex. Underneath the words, white rectangular boxes invite interaction from passerby. Empty as a “Hello, My Name Is” badge waiting for an identity, the posters are part of an upcoming film’s viral marketing campaign.
Thanks to Chris Tindal, who spotted the posters, and to Johnnie Walker for providing locations.