Vintage Toronto Ads: The Dodo Lives!
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Vintage Toronto Ads: The Dodo Lives!

As noted in today’s Daily Photoist, it’s a big week for the Royal Ontario Museum, with the public unveiling of the Michael Lee-Chin Crystal days away. Will any of the displays added to the new galleries over the next year wrest the claim of “most unusual exhibition” title from today’s ad?
Probably, since Animals in Art’s claim appears to be hanging artwork in the ROM instead of, say, the Art Gallery of Ontario. The works advertised sound as if they could have fallen comfortably within the realm of the ROM’s natural history collection.
Here’s a follow-up idea: there are natural museum history displays around the world of animals in their habitats that are now so old that samples can be shown as period art, depicting man’s view of the natural world in the mid-20th century. Incorporate a history of representations of nature in art and institutions. All it requires is a catchy name and suitable corporate sponsor (note the lack of one here).
Given the rising cost of acquisitions, artifact restoration and construction of the Crystal, it may be unfair to compare the 1975 admission price to the current going rates…but in case you’re curious, the Bank of Canada’s inflation calculator indicates it would set you back $6 to see the dodo, its friends and the rest of the ROM.
Source: Toronto Life, November 1975