Many artists will agree that the creative effort is as important as the final presentation. With this in mind, Noah Mintz (formerly of hHead; presently of Noah’s Arkweld and Mastering Engineer at Lacquer Channel) and Aniko (Creative Director of The Spa Suite at the Gladstone Hotel) have organized an event that foregrounds the often collaborative, spontaneous process of artistic creation: “In an industry where we all get plenty of opportunity to celebrate the finished product of music, we thought it was time to draw attention to the pieces, the building blocks – the background of it all.”
Aptly called Process > Product, the evening will feature collective, on-the-spot performances by musicians “known and unknown,” artwork, and DJs.
Process > Product takes place on April 20 at The Power Plant Contemporary Art Gallery from 8 p.m. to 12 a.m.
The cover charge is $5 (which will be donated to the gallery), plus a cash bar.
Image by bohemian0317 from the Torontoist Flickr Pool