BMO Puts its Best Foot Forward
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BMO Puts its Best Foot Forward

2007_03_23_torontofc_jerseys.jpgIf you’re a red-blooded Toronto sports fan you probably already have your Toronto FC season tickets in hand, waiting for the big kick-off against the Kansas City Wizards and the day Beckham arrives.
In the meantime, the most exciting news on the local football front is the unveiling of our Major League Soccer club’s uniforms; especially if you’re a BMO customer.
The FC have decided to go all “continental” which basically means that they’re putting a corporate logo on the front of the shirt (European style, you see?) rather than a team logo, like we’re used to. To our North American eyes, it looks a bit like a little league uniform and could be a step on a slippery slope towards NASCAR-style Ricky Bobby get-ups.
It shouldn’t be a huge deal in that the team’s crest isn’t the most dynamic logo to begin with (it’s, um, a “T” in a shield…) and, after all, the BMO shirts should nicely match the confines of the soon-to-be complete BMO Field at Exhibition Place. When you’re sitting in the stands with a BMO dog in your hands and a BMO brew washing it down, you’ll hardly notice the shirt thing.

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