Bluenotes: For All Your Date Rape Needs
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Bluenotes: For All Your Date Rape Needs

2007_02_23BNotes.jpgSomething is in the air at Bluenotes, and it smells like stupid.
In a move that could reduce the most articulate champion of women’s issues into a slack-jawed heap, the denim retailer has released a men’s t-shirt (as shown) that undermines the Canadian Federation of Students’ campaign against sexual assault, from which the shirts poach their repellent text. The shirts have created a massive uproar across student and anti-violence groups, calling for a boycott of the retailer.
One can only speculate as to the nuggets of creative wisdom that were bandied about at the marketing meeting: “Wait, wait! I got it! You know how one in four women can expect to be sexually assaulted in her lifetime? That would just kill! Are you feeling it?” Clearly, some people were playing golf during the sensitivity training session.
Irony has a place in fashion, but the self-referential sexual predator? What’s next, Bluenotes? A “Take Back the Roofies” hoodie?
Photo from Canada East Online

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