The World's Most Delicious Publicity Stunt
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The World’s Most Delicious Publicity Stunt

Hungry Torontonians are no stranger to shawarma. Simply a rotating column of chicken, beef or lamb, it is arguably the best food import from the Middle East since domesticated wheat (and that’s a good 5000 years!).
To celebrate the premier of their new comedy, Little Mosque on the Prairie, CBC is serving up “The World’s Largest Halal Chicken Shawarma” in Yonge and Dundas Square on Thursday, January 4 after a press meeting with the show’s creator, Zarqa Nawaz. The 300 lb skewer of chicken will be sliced, dressed, rolled and handed out to lucky pedestrians, no doubt amidst a flock of photographers.
So just how big is a 300 lb shawarma? The Food Network has a D.I.Y. shawarma recipe that recommends 2 lbs of boneless chicken breast for 4 sandwiches. If each sandwich has 0.5 lbs of chicken, the giant Yonge-Dundas Shawarma will be able to serve approximately 600 people.
The feast begins at 11:45 am. Well played, CBC.
Photo courtesy of niso on Flickr.