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Torontoist, Meet Periwinkle
It’s been months in the making, but we’ve finally got our fancy-dancy new layout. Thanks to Neil and the rest of the Gothamist crew for hooking us up!
You may have also noticed that we’re also rocking a brand new shade of blue. We considered using royal blue for a while, which we liked for aesthetic reasons and symbolic ones: it’s not only “the color of royalty to welcome the coming of a King,” but can “symbolize the night sky in which the star appeared to announce the birth of Jesus,” and is “the colour of Satan.” (Thanks Wikipedia!). We tried darker shades of blue, too, but, in the end, nothing suited our content and sidebar better than this lovely, peaceful colour (#B4D2F5, colour nerds), close to periwinkle blue, and a hell of a lot prettier than our old light blues. The Oxford English Dictionary informs us that, until about 1500, “periwinkle” meant “the most excellent of a specified group or category; the paragon of a specified quality.” It’s no King/Jesus/Satan, but we can deal with that.
Please bear with us as we mess around with the site to make everything work with the new layout. Understandably, there are quite a few bugs with the huge site redesign, and we’re getting on them immediately. If you spot any problems, however minor, please let us know in the comments. And, of course, tell us what you think! Just for comparison, here’s what our old layout looked like. Needless to say, it was about time for a change.
Keep your eyes glued to Torontoist over the next few weeks — we’ve got all sorts of goodies in store in time for the new year.