news
It’s a Bird… It’s a Plane… It’s a Giant Ad!
Anti-ad activists have long argued that pervasive outdoor advertising is hazardous to our mental health. Turns out they have the potential to be physically menacing, too. Torontoist was on the scene earlier this afternoon after a huge ad came down from the side of Eaton Centre, causing the closure of Yonge Street to vehicles between Dundas and Shuter. No word yet on whether anyone was hurt, though it appeared that only the ad itself fell, rather than any metal bracing, so injuries seem unlikely. We’re still awaiting comment from the Eaton Centre and will let you know when we hear back.
The incident is reminiscent of another instance of falling ads around the Eaton Centre from March this year. Could it be that the ads are trying to tell us something — perhaps that there are just too damn many of them in that area?