For the past four years, La Carrera has been busy turning itself into a Harbord Village institution. Everyone recognizes the bright orange bike shop across from Central Tech and next to The Original Patty Deluxe. Torontoist admits we were a bit dismayed when we saw the “We’re Moving” in their window, but delighted when we realised they were just moving down the road (over near Harbord and Robert) to a roomier new location.
To celebrate their new digs, La Carrera is having probably the only non-Hallowe’en-related party this Saturday night. Look for DJ sets from Senor Vishal, Captain Eric and A Man Called Warwick. But the real highlight of the evening is Peter Sutherland, a New York City-based visual artist who will be displaying his photographs and screening his film Pedal, which is about New York bicycle messengers. If you want to check out the film, it sceens at 6:00pm on Saturday at La Carrera’s new location: 106 Harbord. The party follows.
Torontoist caught up with Nadir Olivet, La Carrera’s founder. After spending 11 years working as a bicycle messenger in various cities in North America and Europe, Olivet opened La Carrera in 2002 as a means of obtaining part-time employment. With the new location, La Carrera now has more space and more merchandise. Olivet was excited to tell us about some of the new hiphop clothing designers that are going to be dealing exclusively with his store. Part of the philosophy behind the store is to merge cyclist and messenger culture with hiphop culture. Another initiative is sponsoring a German cyclist who is planning to compete in the next Olympics. La Carrera is that rare and lovely mixture of friendly neighbourhood establishment and hipster ambition that Torontoist so enjoys to see. Keep cycling!