Torontoist got a little tip for XYYZ.ca, a new site “for guys in Toronto.” We fit both of those criteria so we figured the site is totally for us! Sadly, we’re sure we’re not quite in the income bracket that the site’s advertisers are looking for.
The site’s got articles on everything from why undershirts are a must in the summer (they keep sweat away from that nice dress shirt) to how to get your girl to watch porn with you (make it tasteful, and maybe offer a picnic). The site’s no Esquire, heck it’s not even Toro but its fiercely local slant means that it may have its rewarding moments in the future. We’re also happy with the choice of Cary Grant as a patron saint and column idea. We think this city, heck every city, could use a little more Cary Grant. There are missteps, we doubt we’ll be smelling Patchouli at the Indie Unlimited festival this weekend Ms. Vogels. This is Harbourfront not Woodstock or Haight-Ashbury. Also, a little more practicality please. Not every man, can afford clothing from boutiques where you have to be buzzed in.
The site’s editorial collective includes one “Designer Guy,” Russell Smith, Canada’s Top Masturbator (no, not Russell Smith), and Jamie Angell of the Angell Gallery. We recommend that they get headshots that actually look good and aren’t pixellated to resemble an anonymous source on America’s Most Wanted. Also, we don’t really want to know where the “man” in the site’s logo has got his hands.