When I was thirteen, I went to visit my aunt and uncle in Halifax. In the maritimes nine years ago, the Atlantic Superstores were way bigger than anything in Toronto, and they sold clothes! Needless to say, I was impressed – that is, until I tried on several pairs of ill-fitting pants and realized that Superstore clothes sucked.
But my, how things have changed! Joseph Mimran, “the man synonymous with Canadian fashion,” has launched a new line of clothes for the Superstore: Joe Fresh Style. Now when you go to pick up that frozen lasagna, you can also get a really cute blouse, a zip hoodie, or a fur-ocious tote (that’s the official name). You may also find shoes, blazers, leggings, belts and berets. There are lots of browns, grays and turquoises in the fall collection, and the most expensive pieces max out at $49.
The website will tell you that the collection is only available at the Weston Road Superstore and the Dufferin and Steeles Superstore, but I have a secret for you: it’s also available at the Don Mills and Eglinton Superstore! That’s just a hop, skip and bus ride from Eglinton Station, and kitty corner from the Ontario Science Centre (if you’re all the way out there, you may as well do some interactive learning).