Crap-A-Pillar's Revenge
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Crap-A-Pillar’s Revenge

inane infopole inexplicably illustrious
Apparently, the INFOTOGO pillars that are strewn across our city are getting a lot of… positive… attention. The ‘first-ever interactive, stylized street-level furniture’ has won a prestigious international award from The Society for Environmental Graphic Design. the Society of Environmental Graphic Designers.
For those who are not in the know, “Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place.” (source: segd.org) … Idea of place… Right.
Astral Media was quick to highlight its duty to Toronto citing that they “believe that street furniture is a civic trust and must deliver excellent service to the public as a first priority. Astral Media Outdoor welcomes the opportunity to continue to offer the City of Toronto street furniture that is practical, accessible and reflects the city’s urban landscape.” They seem to be doing a good job of ‘reflecting,’ since the city’s urban landscape is already quite ad-heavy. This Torontoist is fine with admitting that it took him tens of passes of Queens Park before realizing there was a map on the pillar, thus not shaping his idea of place.
Torontoist and our friends at Spacing have already mentioned the negativity of this ‘info’pillar. But with more international attention (and Toronto’s enjoyment in basking in it,) will this be the face of our Coordinated Street Furniture endeavor?
Note: as a cartography dilettante, this Torontoist is pro-maps.
[image: INFOTOGO Pole – Toronto.ca]

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