Poison Pill for Dose

By Ron Nurwisah, Boy Reporter

It’s official, Dose is dead. At least the paper version. CanWest pulled the plug on the rag today and will instead be focussing on the property’s online and mobile media components (read: ring tones and downloads)
We can’t say we’re too surprised but the paper seems to have never gotten much traction among its 18-34 target demographic, one that really only uses newspaper to pad boxes and line bird cages.
The paper managed to limp into its second year but apparently placed lower among Vancouver newspaper readers than the Globe and Mail. That a notoriously Toronto-centric broadsheet can outperform a free paper all the way across the country wasn’t a good sign. It also apparently lost around $5 million a year for CanWest. Ouch.